Florato unites the liveliness of botany with the precision of digital fabrication. This project establishes an innovative brand identity for selling plants, standing out through the creation of exclusive 3D-printed pots that combine contemporary design and customization.
YEAR
2022
ROLE
ART DIRECTOR
SERVICES
BRANDING
GRAPHIC DESIGN
The project was developed to create a premium positioning in the indoor decor and landscaping market. The visual identity and product design adopt minimalist principles, ensuring that the geometry of the 3D-printed pieces perfectly dialogues with the organic shapes of the plants.
The structure covers branding, packaging design, and the parametric modeling of the pots (designed for materials like PLA and PETG). The focus is to reach a consumer who values aesthetic exclusivity and seeks a decor item that reflects innovation, sophistication, and lifestyle.
Florato unites the liveliness of botany with the precision of digital fabrication. This project establishes an innovative brand identity for selling plants, standing out through the creation of exclusive 3D-printed pots that combine contemporary design and customization.
YEAR
2022
ROLE
ART DIRECTOR
SERVICES
BRANDING
GRAPHIC DESIGN
The project was developed to create a premium positioning in the indoor decor and landscaping market. The visual identity and product design adopt minimalist principles, ensuring that the geometry of the 3D-printed pieces perfectly dialogues with the organic shapes of the plants.
The structure covers branding, packaging design, and the parametric modeling of the pots (designed for materials like PLA and PETG). The focus is to reach a consumer who values aesthetic exclusivity and seeks a decor item that reflects innovation, sophistication, and lifestyle.
Florato unites the liveliness of botany with the precision of digital fabrication. This project establishes an innovative brand identity for selling plants, standing out through the creation of exclusive 3D-printed pots that combine contemporary design and customization.
YEAR
2022
ROLE
ART DIRECTOR
SERVICES
BRANDING
GRAPHIC DESIGN
The project was developed to create a premium positioning in the indoor decor and landscaping market. The visual identity and product design adopt minimalist principles, ensuring that the geometry of the 3D-printed pieces perfectly dialogues with the organic shapes of the plants.
The structure covers branding, packaging design, and the parametric modeling of the pots (designed for materials like PLA and PETG). The focus is to reach a consumer who values aesthetic exclusivity and seeks a decor item that reflects innovation, sophistication, and lifestyle.