Email Marketing
An email marketing restructure focused on building a scalable visual system. The core objective was to optimize click-through rates (CTR) and ensure mobile-first readability, aligning user communication directly with business goals.
YEAR
2025
ROLE
Product Designer
UI Designer
SERVICES
Design System
Retention Strategy
About the project
Direct communication was redesigned through clear information architecture. Using Figma, I built a modular design system to scale production and ensure visual consistency across campaigns. The UX strategy prioritized reducing cognitive friction and highlighting clear CTAs, positively impacting the conversion funnel and smoothly guiding users from the inbox to the product.
Email Marketing
OVERVIEW
An email marketing restructure focused on building a scalable visual system. The core objective was to optimize click-through rates (CTR) and ensure mobile-first readability, aligning user communication directly with business goals.
YEAR
2025
ROLE
Product Designer
UI Designer
SERVICES
Design System
Retention Strategy
About the project
Direct communication was redesigned through clear information architecture. Using Figma, I built a modular design system to scale production and ensure visual consistency across campaigns. The UX strategy prioritized reducing cognitive friction and highlighting clear CTAs, positively impacting the conversion funnel and smoothly guiding users from the inbox to the product.
Email Marketing
OVERVIEW
An email marketing restructure focused on building a scalable visual system. The core objective was to optimize click-through rates (CTR) and ensure mobile-first readability, aligning user communication directly with business goals.
YEAR
2025
ROLE
Product Designer
UI Designer
SERVICES
Design System
Retention Strategy
About the project
Direct communication was redesigned through clear information architecture. Using Figma, I built a modular design system to scale production and ensure visual consistency across campaigns. The UX strategy prioritized reducing cognitive friction and highlighting clear CTAs, positively impacting the conversion funnel and smoothly guiding users from the inbox to the product.